The milk that isn't sold as liquid milk is used to manufacture milk products Guernsey Dairy cream, butter, cheese and ice-cream.
The Guernsey Dairy is required under legislation to purchase all milk produced on the island, which each year equates to around 8 million litres of raw milk from 18 locally registered dairy farms. On average 22,500 litres of milk is collected, tested, pasteurised and packed everyday and is distributed across the island into retail outlets, catering establishments and onto doorsteps.
Liquid milk sales accounts for 83% of the Dairy's annual turnover with the most popular type of milk on the island being low-fat (73% of sales) followed by skimmed (16%) and full cream (11%).
The Guernsey Dairy works in partnership with a single organic dairy farm on the island with both businesses having to receive accreditation from the Soil Association each year to maintain their organic status.
Full cream, low fat and skimmed milk is available in one litre and half litre retail cartons. Organic milk which is only available in half litre low fat cartons. Catering bags of milk (Pergals) are produced in both full cream and low fat varieties and require a special machine to dispense the contents.
Advertise on Guernsey milk cartons today
If you want to get your message into the hands of as many islanders as possible,there simply isn't a better, more cost-effective way to do it than by advertising on Guernsey Dairy milk cartons.
Just about everyone on the island drinks Guernsey milk. Which means that just about every household and every business will have at least one carton in their fridge every single day of the week, every week of the year.
The average cost of an advert on a single carton is just one pence - incredible value for money.
So however you look at it, when it comes to choosing an advertising medium, milk delivers.
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